Abstracts and Objectives

page 1 | page 2 | page 3 | page 4 | page 5 | page 6 page 7 | page 8 | table of contents | references | test Abstract The media is the primary means by which consumers and policymakers obtain information about health care, about registered nurses, and about the nursing profession. While the situation is gradually improving, RNs continue to be under-represented in media coverage of health issues – even where nurses are the primary experts. The purpose of this independent study module (ISM) is to help prepare RNs to use the media to advance the objectives of their nursing organizations. Specifically, this program will provide basic information about strategic media relations, media relations activities/tools, and about challenges and opportunities of interviewing in different media formats. RN=Real News: Media Relations & You* by Michael Stewart, MFA, MA Stewart is formerly the senior public relations specialist for the American Nurses Association, is currently the executive director of the Association of State and Territorial Chronic Disease Program Directors, and is the proprietor of Advancefactory which offers media relations skill-building sessions for RNs and the National Association of State Emergency Medical Services Directors. Key Words: Objectives: By the completing this independent study module, taking and successfully passing the nursing post test, you will be able to : Express basic, effective approaches for media relations. Compare different techniques and constraints in dealing with the media. Explain differences between basic media relations terms. Discuss a basic strategic framework – steps to take and the order in which to take them – for effective media relations. Name resources available for effective media relations.

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