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page 1 | page 2 | page 3 | page 4 | page 5 | page 6 page 7 | page 8 | table of contents | references | test The Goal of Media Relations The goal of effective media relations is to reach and persuade to action members of a targeted audience who can help advance the core objectives of your nursing organization. From health care consumers to policymakers, Americans obtain the bulk of their information about health care from the media. Registered nurses (RNs) must take note and be involved in media relations. While the situation is improving, nurses remain under-represented in media coverage, even on issues where they are primary experts, such as school health, pain management, and end-of-life decision-making. However, as RNs become more involved in programs such as the American Nurses Association's (ANA) RN=Real News media speakers program, the situation is improving. Along with the ANA, some of the ANA's Constituent Member Associations (CMAs) also have active media outreach programs.
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